Most new roofing companies scatter their marketing budget across truck wraps, Facebook ads, and random directories without a plan — and plateau fast. This 90-day roadmap covers exactly what to do each month, from Google Business Profile setup and local SEO to review generation and paid advertising, in the order that actually builds momentum.
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Smart Campaigns waste 30–60% of HVAC ad budgets on job seekers, DIY queries, and retail traffic because the algorithm needs 30+ monthly conversions to work — and most HVAC companies in smaller markets never hit that threshold. This guide covers when manual bidding wins, when automation helps, and the keyword strategy that cut cost per acquisition 6...
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Water damage keywords hit $250+ per click because the math works — insurance-backed jobs average $8,000–$25,000 and emergency callers aren't comparison shopping. This guide breaks down realistic costs by channel, the 6-campaign Google Ads structure that prevents budget waste, and the ROI framework that justifies aggressive bidding against national...
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Most flooring contractors run ads designed for impulse purchases to sell $10,000 renovation decisions — then wonder why leads don't convert. This guide covers the Google Ads campaign structure, keyword strategy, budget benchmarks, and platform mix that helped one flooring company go from zero to $50,000 monthly revenue and another hit 420% ROI in y...
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Emergency plumbing searches have the highest conversion intent of any home service — but most plumbers waste their budget on wrong keywords, generic landing pages, and missing call tracking that accounts for 70–80% of leads. This guide covers the campaign structure, bidding framework, and negative keyword strategy that helped one six-location compa...
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Google Ads for auto insurance can cost $40–$80 per click, while shared leads get sold to five agents simultaneously at 5% conversion — but exclusive leads at $60 each convert at 15% and actually cost less per customer acquired. This guide breaks down the real numbers behind both strategies and shows how top-producing agents build a diversified lead...
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LSA generates solar leads at $53 each versus $104 for Google Ads — but Google Ads leads close at $2,465 per sale versus LSA's $1,826, meaning the "cheaper" platform isn't always the better one depending on your goals. This guide breaks down the real cost-per-acquisition math, platform features, and the 60/40 combination strategy that helped one sol...
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Google Ads cost top competitors $5,000–$10,000 per signed MVA case while Facebook consistently delivers cases for under $1,500 — but Google still wins for high-intent searches that convert in days rather than months. This guide breaks down the true cost per acquisition, platform strategies, compliance requirements, and the 70/30 budget allocation f...
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