Save yourself time and don’t read this article if you have more roofing leads than shingles on your roof.
But if you:
Then keep reading. Generating roofing leads is a simple concept but difficult to do without the proper guidance.
That’s why this article will be broken down into two parts:
1. The psychology behind roofing lead generation
2. Roofing marketing strategies
To understand how we advertise we must first understand the person. AKA the lead.
Grow Your Roofing Business Using This One Idea
To get roofing leads you must know where your future customers spend their time online, what their pain points are, and how you can leverage your understanding of their pain to help solve it, in exchange for money.
In the 21st century, you should only focus on advertising through social media/internet. This is because traditional marketing methods are far less effective in reaching more people than the Internet.
Imagine how long it would take you to knock on 100 doors in a neighborhood. Now, with the click of a few buttons, you can get tens of thousands of people to see your business.
According to BIA/Kelsey, more than 77.6% of small businesses use social media for marketing. It’s a no-brainer.
To get leads to call your business you have to be trusted. There are ways to build trust which we will go over in the second part of this article.
For now, think about it on a spectrum of trust and attention:
For most people, this chart will be accurate. The more we trust someone, the more attention we tend to give them (positive linear correlation).
In a business context, this is an accurate formula:
Attention + Trust = $$$
To your future leads, you are a stranger at the moment. This means they don’t know you (lack of attention) which means they don’t trust you.
Using our chart, the goal of all marketing is to get from (1,1) to as close to (10,10) as possible.
The higher you go on both axes, the more money you make. So how do we do that?
Creating a stimuli that is associated with trust and then introducing that stimuli to the potential lead. So in other words, create and then distribute.
A stimulus is anything created to show people that you are a trustworthy roofer.
This can be:
While most marketing advice tells you the best strategies (how to distribute the stimuli), nobody tells you how to BUILD great stimuli.
But the BUILD of the stimuli is far more important than the distribution method you use. It does not matter how pretty your wrapping paper is around a piece of garbage if it’s still a piece of garbage.
To create the best stimuli possible, you have to know your customer. Analyze your current client base, where do they live, how do they talk, what are their habits, what makes them trust you, and how can you deliver that assurance to strangers.
So now as promised, here are some good roofing marketing tactics.
3 Best Ways To Get Roofing Leads
1. Social Proof
Nothing screams “trust this roofer!” more than client reviews that say “trust this roofer!”, or anything of that nature.
Social proof like Google reviews or client testimonials on your website is one of the best ways to get roofing leads. Whenever you get a chance, ask your past and current clients to leave a quick Google review.
Ask through:
2. Referrals
The only thing better than your clients telling strangers to buy your service is your clients telling their friends to buy your service.
According to Nielsen, “92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising”.
To create an amazing roofer referral program that gets roofing leads, follow these steps:
You can get creative with these but the main idea is to create as much incentive as possible for your current clients to tell their friends and family about you.
3. Post Content
Humans love familiarity. The more a future lead sees your face, the more likely they are to call you when they have a roofing issue.
Pick one of these platforms to post on every day:
Document your daily life, give people tips, attract attention, and build trust by being valuable.
How can you be valuable through content? Give away information for free, that your competitors charge for. Alleviate pain through information-based videos, blogs, or posts.
Answer questions people have in their heads and do it in an entertaining way. This takes longer than the first two steps but the returns over time will be incredible.
Conclusion: The Must-Knows To Roofing Lead Generation
The question of “How do I get roofing leads?” does not have a complicated answer. You must know your clients like the back of your hand. Remember, “To understand how we advertise we must first understand the person”.
You must create stimuli that increase levels of trust when coming into contact with a stranger.
Creating great stimuli comes from following the first step. You must distribute those stimuli in effective ways using social media and other tactics discussed above.
Distribution of the stimuli such as ads, reviews, and making a good website all stems from creating high-converting stimuli first, otherwise, you will be wasting money and time.
Understanding these concepts will make you a much better business owner and have you generating exclusive roofing leads in no time. If you want to skip the difficult months of learning, testing, and wasting money on poor marketing, consider outsourcing to a team of experts.
If you want to only pay for calls from people who need help with their roofs, check out ResultCalls. ResultCalls has helped over 400 roofers scale their lead flow through the roof (no pun intended) on a complete pay-per-call pricing model.
If you’re open to the idea of doubling and even tripling your business revenue, go here.
Action Steps
1. Open a blank Google doc and analyze your past and current clients. What kinds of jobs are you taking on? What common problems do your clients face? What are their main concerns or questions? If you need to survey them, do so. This will help you create better stimuli.
2. Start re-optimizing your website, copywriting, offers, etc. to fit the mold of your most common client. The Pareto rule states 80% of your results will come from 20% of your actions. Think about what 20% of your clients bring 80% of the revenue. Advertise to more people like that.
3. Grow your Google presence. Simple but effective advice. Start asking for more referrals and reviews at the end of your jobs. Send past customers emails and texts with offers and questions about what could have been done better. Increase your feedback loop, as this will give you more data to make better decisions.
Hello everyone! My name is Alex and I write these blogs to help educate small business owners on different ways to grow their business. My goal is to make lead generation as easy as possible for you. After reading these blogs, I hope you leave with some actionable steps that will get you closer to growing your business :)
