Every small business owner understands that SEO is crucial for lead generation. But what should you actually do?
If you run an electrician business and want more electrical job leads, this article is for you. I outlined 3 action steps with a free resource and a Chat-GPT prompt at the end of this article to help you get started boosting your SEO today.
Read through to the end to find out what those steps are and get that resource.
Include 3–5 high search intent keywords on your website pages
High search intent keywords are phrases and words that your potential electrical leads will be searching for.
When someone searches for a keyphrase, Google crawls millions of pages in less than a second.
“Crawling” just means a process that the Google algorithm goes through to find what a user is searching for.
Say someone has a problem with their electricity at home. Where do you think will be the first place they go to seek help? Google.
Did you know Google has 8.5 billion searches per day? And about 87% of consumers use Google to make a decision about working with a local business. Here are some popular phrases your potential electrician leads will search:
You can use websites like Semrush and Ubersuggest to find keywords to include on your website so Google will pair your future electrical lead with your business.
Optimize Your Website
After you’ve got your keywords and phrases, add them to the text on your website. This is not the only way to get traffic to your website.
You can create helpful content and include it on your website such as blogs.
To learn how to do this, check out our content marketing guide!
Make sure your website looks clean and organized. Less is always more. Use bold text to help your potential electrician lead navigate your website. Here is an example of a clean-looking landing page:
You can look at more electrician website examples here.
Some essential pages to have on your electrician website are:
After everything looks professional and tidy, it’s time to move on to the third step.
Have Great Reviews
It’s no secret that reviews are a cornerstone for great lead generation. After all, if a potential electrical lead is deciding who to work with, they will always choose the best electrician nearby.
After you finish a job, make sure to always ask the customer to leave an honest review.
You can also ask past customers to leave a review by sending them an email or SMS message.
Reviews will show up on your Google business listing. It will look like this:
Supercharge The Last Three Steps To Get More Electrical Work
Are you using keywords on every page of your website? Good. Add more.
Do you have a blog section, providing value to potential electrical leads? Good. Write more.
Does your website look professional? Good. Delete any unnecessary text, images, or pages. Make it so that a third-grader can navigate your website:
Some extra tips:
Less friction = more leads. Get out of your customer’s way.
Action Steps
1. Reevaluate your website based on the criteria and examples outlined above. Make any necessary changes.
2. Read through the text on your website. See if you can find keywords and phrases and try to add more on pages that may be lacking.
3. Copy and paste this Chat-GPT prompt to make sure your website is optimized:
“Assuming you run an electrical business, analyze the following text and re-optimize it using keywords and phrases to boost SEO: (enter copy from your website)”
4. Check how many reviews you have and think about how many people you’ve done work for. Ask those past clients who never left a review to do so. It should take them less than 5 minutes.
5. If you haven’t yet, set up your Google business listing here.
Here’s a step-by-step Google doc on how to make a free Google review campaign in less than 30 minutes: How to get 50–100 new Google Reviews in 5 days for your small business
FAQ
Q. What are the SEO rates for electricians?
A. SEO can be free for electricians if you are doing it yourself. Working with experts can cost between $1,000 and $3,000 per month.
Q. Can I do SEO on my own?
A. Yes! Anyone can learn SEO basics within a few days or even hours of concentrated focus. Use the guide above to get started!
Q. How do I know if SEO is working?
A. Use Google Search Console to track SEO performance.
Q. Does SEO work for small businesses?
A. Yes! SEO is a crucial strategy for growing your small business. Read the article above on how you can get started today!
Q. Is SEO hard to learn?
A. No, not at all. Since SEO is mostly organic it is free and easy to learn. There are plenty of resources like this article and YouTube videos online that can teach you the basics.
Hello everyone! My name is Alex and I write these blogs to help educate small business owners on different ways to grow their business. My goal is to make lead generation as easy as possible for you. After reading these blogs, I hope you leave with some actionable steps that will get you closer to growing your business :)
