Want more customers calling your pest control business? Video marketing works. It builds trust before customers even pick up the phone.
Most homeowners search online before hiring home services. According to Swarm Pest Control Marketing, studies show a significant percentage of consumers conduct online research before scheduling appointments. They want to see who you are and how you work. Videos give them exactly that.
Here's the thing: you don't need fancy equipment or big budgets. Your smartphone and some simple pest control marketing strategies can generate real pest control leads. This guide shows you exactly how to do it.
Video marketing is most effective when integrated into a comprehensive growth strategy. For the complete framework that incorporates video content into your overall business development, lear how to grow a pest control business: the ultimate business plan to build a systematic approach to sustainable growth.
Why Video Marketing Gets You More Pest Control Leads
Best Video Ideas for Pest Control Lead Generation
How to Make High Quality Videos Without Breaking the Bank
Where to Share Your Videos for Maximum Reach
Turn Video Viewers Into Paying Customers
Track Your Marketing Efforts and Improve
Video marketing works because potential customers want to see you before they trust you. Think about it - you're asking them to let strangers into their homes to handle pest problems.
Your potential customers start their search on Google. Studies show most people research pest control companies online before calling anyone. They're looking for answers to questions like:
Can I trust this company?
Do they know what they're doing?
Will they solve my problem?
Videos answer these questions better than any website text can.
By visually showcasing your team's professionalism, explaining processes clearly, and demonstrating expertise in handling specific pests, you can significantly enhance your credibility. According to Scorpion, seeing your team, equipment, and successful pest problem resolution humanizes your brand in a way static text cannot.
Customer testimonials on video are powerful too. Real people sharing their positive experiences carries more weight than written reviews.
These satisfied customers featured in your testimonial videos are also excellent referral sources. Systematically leverage these relationships with how to get more pest control referrals to turn video testimonial participants into ongoing word-of-mouth marketing advocates.
Google loves video content. Videos often show up higher in search results than text-only pages. Plus, people stay on your website longer when there's video content. This signals to Google that your site provides value.
Videos also get shared more on social media. One good video can reach way more people in your service area than a regular post.
Video marketing attracts people who are already looking for pest control help. It builds trust during their research phase. Then it guides them to contact you for service. This approach helps you focus on generating leads in real time from customers actively seeking solutions.
Not all videos work the same for pest control lead generation. These video types have proven effective for pest control companies according to research from NY Avenue and Content Amplified:
These videos establish you as the local pest expert. Cover topics like:
How to tell carpenter ants from termites
Simple ways to keep mice out of your home
What to look for during a termite inspection
Why you see more ants in spring
Why they work: People search for these answers online. When your video helps them, they remember you when DIY methods don't work. These educational videos are excellent pest control marketing ideas that establish authority in your service area.
Example: "5 Signs You Have Termites (And What to Do Next)"
Film short interviews with happy customers. Let them share:
What pest problem they had
How your team solved it
Why they'd recommend you
Why they work: According to Cube Creative Design, testimonials offer powerful social proof that builds credibility and reduces perceived risk. Video testimonials, capturing genuine emotion and authenticity, are often more persuasive than written reviews.
Example: "How We Solved Maria's Ant Problem in Just One Visit"
Show the power of your work visually. Film areas before treatment and after you've solved the problem. You can also show evidence of pest damage to educate viewers.
Why they work: Visual proof is powerful. Seeing the transformation justifies your service cost and motivates people to take action.
Example: "See the Difference: Basement Before and After Our Rodent Control Service"
Introduce your technicians. Show them at work, explain their training, or highlight your safety procedures. Keep it friendly and professional.
Why they work: People prefer doing business with people they feel they know. Putting faces to your company name builds connection and trust.
Example: "Meet Dave: Your Local Termite Expert with 15 Years Experience"
Create short videos (15-60 seconds) with helpful tips. These work great on Facebook, Instagram, and TikTok.
Why they work: According to The D2D Experts, short-form video is critical for reaching audiences, particularly younger demographics, on platforms where this format is prioritized by algorithms.
Example: "Stop Ants Fast with This Kitchen Ingredient You Already Have"
Make videos about pests that are active during specific times of year. Include seasonal promotions or reminders.
Why they work: Timing matters. When someone sees carpenter bees damaging their deck in spring, your "Spring Carpenter Bee Prevention" video becomes highly relevant.
Example: "Fall Alert: Are Rodents Moving Into Your Home for Winter?"
Many business owners think video marketing costs thousands of dollars. It doesn't. You can create effective videos with basic equipment and smart internet marketing for pest control planning.
"We don't have the budget for professional videos." According to KrishaStudio, impactful videos can be created using readily available technology like modern smartphones and leveraging free or low-cost editing software. The focus should be on delivering valuable content clearly.
"We don't know what to film." Start with the questions customers ask you most often. Turn your expertise into helpful videos. Many marketing for pest control companies starts with addressing common customer concerns.
"We don't have technical skills." Basic video editing is easier than you think. Free apps like CapCut walk you through the process step by step.
"People don't want to see bugs and gross stuff." You're right. Focus on the solution, not the problem. Show your professional equipment, explain your process, and highlight the clean results.
You need just three things to get started:
Camera: Your smartphone works perfectly
Tripod: According to Firework, key investments are in stability and audio. An inexpensive tripod prevents shaky footage, instantly making videos look more professional.
Microphone: A simple clip-on microphone ($15-30) makes a huge difference in audio quality
Good lighting matters too. Film near windows or outdoors during morning or late afternoon for the best natural light.
Start with free editing software as noted by TechRadar:
CapCut (mobile and desktop) - great for beginners
iMovie (Apple users) - user-friendly with good features
Clipchamp (web-based) - works in your browser
Keep it simple:
Cut out mistakes and long pauses
Add text to highlight key points
According to NY Avenue, uploading a full transcript of your video and enabling closed captions not only improves accessibility but also provides search engines with text content to crawl and index, boosting discoverability.
Keep videos under 3 minutes for most topics
Plan your videos before filming:
Write a simple outline
Decide what you want viewers to do next
Film multiple short videos in one session
Create templates for intros and outros
Creating great videos is only half the battle. You need to get them in front of potential customers at the right time. A multi-channel approach using various marketing strategies maximizes visibility and impact.
Always embed videos on your website. Put them on:
Your homepage
Service pages (termite control, rodent removal, etc.)
Blog posts about pest problems
According to Content Amplified, embedding videos directly onto relevant pages is essential. Website visitors already showed interest in your services business, making them prime candidates for conversion.
You can enhance video conversion rates even further by engaging visitors immediately when they watch your content. Learn how to get more pest control calls with an AI chatbot to capture leads from video viewers in real-time while their interest is highest.
YouTube is the second biggest search engine. According to Color Whistle, optimizing videos for YouTube search allows you to capture potential customers actively looking for solutions to their pest problems. Upload longer videos (2-10 minutes) that answer common questions. This builds a library of helpful content that brings in leads for years.
Optimize your YouTube videos:
Use keywords in titles ("Termite Control Tips for Dallas Homeowners")
Write detailed descriptions
Add captions
Create eye-catching thumbnails
Different platforms work better for different content:
Facebook: Great for customer testimonials and educational content. Your local community is probably here.
Instagram: Perfect for quick tips and behind-the-scenes content. Use Stories and Reels.
TikTok: Short, engaging videos work best. Jump on trends when they make sense for your business.
LinkedIn: If you serve commercial clients, share expertise-focused content here.
Send videos to your email list. Include them in:
Monthly newsletters with seasonal pest tips
Follow-up emails to leads who haven't called yet
Thank you emails after service calls
YouTube: Free, massive reach, great for SEO. Downside: shows competitor ads and videos.
Vimeo: Clean, professional look. No ads. Good for embedding on your website.
Wistia: Built for businesses. Great analytics and lead capture tools. More expensive but worth it for serious video marketing.
Most pest control companies use YouTube for public videos and Vimeo or Wistia for website videos. Many lead generation companies recommend this dual approach for maximum effectiveness.
Views don't pay the bills. You need to convert viewers into pest control leads and customers. This is where effective pest control marketing strategies make the difference.
According to Saeed Hasani, effective calls-to-action use explicit, action-oriented language. Every marketing video should have a defined objective and clearly communicate the desired next step to the viewer.
"Call us today for a free inspection: (555) 123-4567"
"Visit our website for an instant quote"
"Download our free Fall Pest Prevention checklist"
"Click here to schedule online"
Say your call-to-action out loud and show it on screen. Repeat it at the end of the video.
According to Cube Creative Design, videos can effectively promote lead magnets by offering valuable content in exchange for contact information. Consider pay per call options or direct contact forms for immediate responses.
Free guides ("The Homeowner's Complete Ant Control Guide")
Checklists ("10-Point Home Pest Prevention Checklist")
Exclusive videos ("Advanced Termite Prevention Techniques")
Free consultations or inspections
Mention these offers in your videos and make them easy to get.
According to Briostack, calls-to-action should link to dedicated landing pages specifically designed for the offer promoted in the video. Don't send video viewers to your homepage.
If your video promotes free termite inspections, the landing page should focus only on that offer. Keep it simple:
Clear headline about the free inspection
Short form to request the inspection
No distracting navigation or other offers
Speed matters with video leads. Set up your systems to:
Get instant notifications when someone fills out a form
Call new leads within an hour when possible
Send automated follow-up emails
Track which videos generate the most leads
Video leads often need multiple touchpoints before converting. Maximize your video marketing investment with how to get free pest control leads with this simple follow-up system to systematically nurture prospects who engage with your content but don't immediately book services.
You need to know which videos actually bring in customers. Track the right metrics to improve your results and understand how to grow pest control business effectively.
Watch Time: How long do people actually watch? If they click away after 10 seconds, your opening needs work.
Click-Through Rate: What percentage of viewers click your call-to-action? Low rates mean weak offers or unclear CTAs.
Lead Generation: How many contact forms, phone calls, or appointments come from each video? This measures direct generating leads impact.
Conversion Rate: What percentage of video leads become paying customers?
Return on Investment: How much revenue do you generate compared to video marketing costs?
Measuring the financial return on video marketing investment is crucial. According to FieldRoutes, the basic ROI formula is: ROI = (Revenue Generated - Marketing Costs) ÷ Marketing Costs.
For example:
Video marketing costs: $500 per month
Video leads: 20 per month
Conversion rate: 25% (5 new customers)
Average customer value: $400
Monthly revenue from video: $2,000
ROI: ($2,000 - $500) ÷ $500 = 300%
A 5:1 return ($5 revenue for every $1 spent) is good. 10:1 is excellent.
Customer Relationship Management (CRM) software helps track video leads:
Tag leads by video source ("YouTube Termite Video")
Set up automatic follow-up sequences
Track which leads become customers
Generate reports on video performance
Popular options include HubSpot, Pipedrive, and ServiceTitan.
Many people still prefer calling. Use:
Unique phone numbers for different videos
Call tracking software that records which page people visited
Simple question: "How did you hear about us?"
Video marketing isn't just the future - it's working right now for smart pest control companies. Your potential customers are already watching videos to research pest control services. The question is: will they find your videos or your competitors'?
Here's your action plan:
Pick one common pest problem in your area
Plan a 2-3 minute educational video about it
Gather your equipment (smartphone, tripod, microphone)
Film your first video
Edit your video (keep it simple)
Add captions and a clear call-to-action
Upload to YouTube with good keywords
Embed on your website
Share on your social media pages
Send to your email list
Set up basic tracking
Monitor calls and website traffic
Review your metrics
See what worked and what didn't
Plan your next video based on results
Aim for one video per month going forward
As you get comfortable with video marketing:
Create seasonal content calendars
Build a library of helpful videos
Consider paid promotion for your best videos
Partner with local businesses for cross-promotion
Always test and improve your approach
The pest control companies winning more customers are the ones customers can see, trust, and connect with before they even make a call. Video marketing makes that happen.
Start with one simple video this week. Your future customers are already searching for help with their pest problems. Make sure they find you.
If you want to get more pay per call pest control leads today, sign up for free with ResultCalls!
Hello everyone! My name is Alex and I write these blogs to help educate small business owners on different ways to grow their business. My goal is to make lead generation as easy as possible for you. After reading these blogs, I hope you leave with some actionable steps that will get you closer to growing your business :)
