What is Content Marketing?
Content marketing is single-handedly the most underrated and useful tool out there for small businesses, especially for generating electrician leads. It is a way for electricians to establish themselves as authority figures using media channels. They can be videos, blogs, podcasts, radio, etc. It is used to build trust with an audience that will turn into paying customers after consuming enough of your content. Before they become paying customers, your media prepares them to be an exclusive electrician lead, since you’re content is unique. And this doesn’t have to take up much of your time!
In this article, I will go over how electricians, plumbers, or any other small business owner can generate more leads using this powerful tool.
But first, does it even work?
Does content marketing help you generate electrician leads?
Short answer, yes. But don’t take my word for it. Here are some statistics for you:
Sources: HubSpot.com, Demand Metric, LinkedIn, Adam Conell
The most popular forms of content creation are:
1. Videos
2. Written Content
The format of both of these methods is similar.
Let’s go over video creation first.
Content Marketing for Getting Electrician Leads: Video Creation
Video creation has two angles you can take:
Long-form content consists of videos you may see on YouTube that are over 10–15 minutes long. They go into more detail than short form but may require extra time for editing. Short-form content consists of TikTok or Instagram videos that are under 10 minutes.
It can be filmed on your phone, quickly chopped up in a free editing app, and uploaded within 20 minutes. Think of long form as quality content and short form allows for a more quantity approach.
So now that you know the two types of content you can make, where do you start?
Starting A Content Strategy for Your Electric Business
First, you should identify how much time you want to allocate to this lead generation method.
It may not seem like it at first, but with enough consistency, your YouTube or TikTok page can become the main source of electrician leads for your business!
If you have extra time on your hands, consider long-form content.
If you’re short on time, go with quick short-form videos.
Step 1: Come up with some video ideas on the topic of electric repair
If you run a service-based business such as an electrical company or a plumbing business, talk about your experiences with different jobs you’ve done or provide people with valuable information on how they can prevent certain issues in their homes.
Do some research online and see how other small businesses create content. This will help you get some ideas and start getting you electrician leads ASAP.
Here are some video ideas:
Step 2: Write a script
After you’ve got some ideas, make a script! Build around your core idea. Remember the “Hook, Body, Conclusion” outline.
Step 3: Record
An iPhone has a great camera but if you want to get fancy and high production, buy a professional video camera.
You don’t have to show your face but pair visuals with the words you are saying. You can use stock footage but I recommend showing your face since that will build trust with your audience.
Step 4: Edit
Edit using a free app called Capcut either on your laptop or your phone.
You can find tutorials on how to edit on Capcut on YouTube.
Some extra tips:
Now let’s talk about written content.
Content Marketing for Getting Electrician Leads: Writing
Similar to video creation, there is long-form writing such as blogs, and short-form writing like Facebook, LinkedIn, or Twitter posts.
Whichever way you choose, both are effective at creating an audience that turns into electrician leads for your business.
This is a blog post. Any news articles you read online are essentially blog posts. They are made to educate the audience on certain topics. It takes longer to write but if you run a small business, it can massively improve your SEO, leading to more electricians leads calling your phone.
To learn more, check out our guide on SEO for electricians!
How To Create Written Content For Your Small Business To Get More Electrician Leads
Long-form writing has the same structure as video content.
In your hook, you may want to shout out your future electrician leads, mentioning their pain points and how this article will help solve them. Make sure to add smooth transitions between each paragraph and avoid unnecessary or filler words. You can even use this article as a template!
Short-form content can be made in a matter of minutes. Just pull out your phone, use one of the templates below, or come up with your own and post it on Facebook, LinkedIn, or Twitter.
Here are some short-form idea templates we have used ourselves:
(inexperienced person): (ineffective method): (experienced}{person): (effective method):
{DidThisThingToday}
{ShortContext}
Here are {X} lessons I learned in {X Time}
3 lessons from {person}: {3 numbered lessons}
How to be a great {your profession}:
What powers my business: — {basic requirement} — {basic requirement} — {basic requirement} — {basic requirement} — {basic requirement}
What doesn’t: — {non-requirement} — {non-requirement} — {non-requirement} — {non-requirement} — {non-requirement}
Keep in mind, that the video and writing templates can be interchanged. Feel free to use the video template ideas in writing blogs and short-form writing templates in TikToks or Instagram Reels!
This is the beauty of content marketing. What applies to one thing can usually be applied to other verticals.
“But I Don’t Have Time For This. I Need Electrician Leads Today”
If you find yourself saying this right now, don’t worry I have a solution.
What if there was a way to guarantee that you only pay for the electrician leads that call YOU?
I’m talking about exclusive electrician leads, not the ones every marketing company tries to sell you.
You don’t have to spend time writing blogs like these and you definitely don’t need to spend boatloads of cash on Facebook ads. Pay-per-call marketing removes the headache, stress, and uncertainty of electrician lead generation.
The risk is removed because you only pay for the calls that come through to your business. You pay for real results!
The only work you put in is picking up the phone when it rings, with an electrician lead on the other end, waiting for you to solve their problem.
Check out how ResultCalls has generated over 250,000 phone calls for 2,000+ small businesses from plumbers to electricians using their pay-per-call strategy.
Action Steps
1. Decide if you want to make video content or write. Check the pros and cons of each list and see what fits best for your circumstance.
2. Pick 3 ideas from the templates above and make a basic outline around those ideas
3. If you don’t have the time for a content strategy, check out ResultCalls pay-per-call marketing.
Q. How to do online marketing for electrician business?
A. Online marketing is all about lead generation. Using the guide above, create content to get free electrical leads and then transition into paid advertising.
Q. How much is content marketing?
A. If you do it by yourself, it’s free. Hiring a content marketing team can cost you upwards of $10,000 per month.
Q. Is content marketing worth it?
A. Absolutely! Content marketing increases lead generation to 74% of companies!
Hello everyone! My name is Alex and I write these blogs to help educate small business owners on different ways to grow their business. My goal is to make lead generation as easy as possible for you. After reading these blogs, I hope you leave with some actionable steps that will get you closer to growing your business :)
