Getting high quality roofing leads is tough. You're competing with dozens of other contractors in your service area. Traditional marketing efforts cost a lot but don't target the right potential customers. Plus, homeowners don't trust contractors they don't know.
Here's the good news: Nextdoor can solve these problems for your roofing business. This neighborhood app helps you connect with homeowners who need your home services right now. You'll learn how to use Nextdoor for lead generation without relying on expensive lead generation companies or lead generation services.
Understanding the psychology behind why homeowners trust some roofers and not others is crucial for any marketing platform. Master the fundamentals with how to get roofing leads 101 to understand the trust-building principles that make Nextdoor and all marketing strategies exponentially more effective.
By the end of this guide, you'll know exactly how to turn Nextdoor into your best source for generating leads and growing your business.
Why Nextdoor Works for Roofing Marketing
How to Set Up Your Business Page
Best Content That Gets Free Roofing Leads
Getting Customer Reviews That Matter
Using Nextdoor Ads for Lead Generation
Real Success Story: 300% More Leads
Mistakes That Kill Your Results
Connect Nextdoor to Your Marketing Strategies
Nextdoor is different from Facebook or Google ads. It's built for neighborhoods. Every user lives in your service area. This makes it perfect for roofing lead generation.
You don't need complex social media ads to reach local customers. Nextdoor already groups people by neighborhood. This means your message reaches homeowners who actually need your services business.
Most roofing companies serve a 10-20 mile service area. Nextdoor lets you target specific streets and neighborhoods within that area for the best roofing leads.
Expand your hyperlocal strategy by building relationships with real estate professionals who work in these same neighborhoods. Implement how to get roofing leads using real estate referrals to create systematic partnerships that complement your Nextdoor presence and multiply your local visibility.
When homeowners need a roofer, they ask neighbors for advice. Nextdoor makes this happen online. Here's why this matters:
Recommendations stay visible on your profile forever
One happy customer can influence dozens of neighbors
When storms hit neighborhoods, residents share information on Nextdoor in real time. They ask for roofer recommendations all at once. If you're active on the platform, you'll be the first name they see in their search results.
For example: A hailstorm damages 50 homes in one neighborhood. Residents post about it on Nextdoor. The roofer who responds first with helpful advice gets most of the leads.
Your Nextdoor business page is your digital storefront. Make it work hard for you.
Go to business.nextdoor.com and claim your page. Use your exact business name and real address. Don't use a P.O. box.
Complete every section:
Upload your logo or a professional photo
Add your website link
List all your roofing services
Include accurate business hours
Write a compelling "About" section
Show your best work:
Before and after shots of roof projects
Your team working safely on roofs
Any awards or certifications
Pictures of your crew (people trust faces)
Be specific about which neighborhoods you serve. This helps Nextdoor show your business to the right people.
A complete profile gets more leads. Neighbors want to know who they're hiring.
Don't just post pictures of roofs. Share content that helps the community and generates quality leads for your roofing business.
Homeowners love free advice from experts:
"3 signs your roof needs attention before winter"
"How to prepare your roof for storm season"
"Why proper ventilation saves money on energy bills"
Take your educational content strategy to the next level by creating detailed video explanations of these topics. Learn how to get high quality roofing leads from YouTube to turn your helpful Nextdoor tips into comprehensive video content that builds trust and generates leads across multiple platforms.
Be the neighborhood weather expert:
Alert neighbors about incoming storms
Share roof preparation tips before bad weather
Offer free inspections after hail or wind damage
People hire people, not companies:
Introduce team members with short bios
Share photos of your crew volunteering locally
Celebrate company milestones with the community
Create value-driven deals:
Free roof inspections for neighbors
Seasonal maintenance packages
Emergency response during storms
"Heads up, Oak Hill neighbors! Big storms coming this weekend. Here's how to protect your roof:
Clear gutters of debris to prevent water backup
Trim tree branches that could hit your roof
Take photos now for insurance if damage happens
Our emergency team will be ready all weekend. If storms damage your roof, we're here to help. Stay safe!"
This helps the community first. Business comes naturally after you build trust.
Reviews on Nextdoor are pure gold. They come from verified neighbors, not anonymous internet users. Research shows that 67% of Nextdoor members have left recommendations, often for home services like roofing.
After finishing a job well:
Ask satisfied customers to leave a Nextdoor review
Send a follow-up email with a direct link to your page
Make it easy by explaining exactly how to leave a review
Neighbors can recommend you in two ways:
Leave reviews directly on your business page
Mention your business in neighborhood posts
Both types show up in the neighborhood feed. This means one review can reach hundreds of neighbors.
Always reply to recommendations:
Thank customers for positive reviews
Address any concerns professionally
Show you care about customer satisfaction
"Thanks so much, Sarah! We're glad you love your new roof. It was great working with you. The rain delay was frustrating, but your patience made all the difference. Call us anytime if you have questions!"
Businesses with 5+ reviews get significantly more leads on Nextdoor. Make getting reviews a priority.
Organic posts build trust. Paid ads boost your reach to more potential customers in your service area for better roofing lead generation.
Maximize your ad investment by retargeting Nextdoor visitors who viewed your profile but didn't immediately contact you. Master how to get roofing leads using Facebook remarketing ads to re-engage interested homeowners across platforms and convert neighbors who need multiple touchpoints before making decisions.
Target ads by:
Specific neighborhoods in your service area
Homeowners only (renters don't need roofers)
Income levels (target neighborhoods that invest in quality)
Home improvement interests
Image Ads: High-quality photos of completed projects Video Ads: Short clips showing your expertise Local Deals: Special offers for neighbors
Spring: Post-winter roof inspections
Summer: Energy-efficient roofing options
Fall: Pre-winter maintenance packages
Year-round: Emergency repair services
Begin with a modest budget. Test different messages and offers. Track which ads generate the most quality leads. Then increase spending on what works best.
Many roofing companies report lower cost-per-lead on Nextdoor compared to Google or Facebook ads. The targeting is just more precise. Some companies even explore pay per call options for immediate response.
Joe Hall Roofing shows what's possible with Nextdoor. They increased leads by 300% in just six months.
Community-First Content: Instead of posting roof photos, they shared:
Team volunteering at local events
Company donations to community causes
Behind-the-scenes glimpses of community involvement
Results: Community posts got 10x more engagement than roof photos.
Perfect Timing: They created posts about:
National holidays and local events
Current weather and seasonal tips
Team members' faces and stories
Local Focus: As their marketing manager said: "Word-of-mouth is our number one lead source. Nextdoor is perfect because those recommendations come from trusted neighbors."
Be a community member first, roofer second
Show the people behind your business
Use neighbor trust to your advantage
Post consistently with valuable content
Respond quickly to all comments and questions
Their success proves that Nextdoor rewards businesses that genuinely help their communities.
Avoid these common errors that hurt your Nextdoor success:
Problem: Constantly pushing for sales alienates neighbors Solution: Share helpful tips and advice instead. Soft calls-to-action work better
Problem: Wasted money on ads that reach the wrong people Solution: Use Nextdoor's targeting options precisely. Test and optimize regularly
Problem: Can get your account suspended Solution: Read and follow all Nextdoor policies carefully
Problem: Makes you look unresponsive and unprofessional Solution: Monitor notifications and respond quickly to everything
Problem: Creates poor first impressions Solution: Fill out every section with professional information and photos
Problem: Nextdoor users want local, neighborly content Solution: Tailor everything specifically for neighborhood audiences
Problem: Nextdoor sends traffic to your website. If it's bad, you lose leads Solution: Make sure your website is professional and mobile-friendly
Problem: Can't tell what's working or improve your strategy Solution: Track leads from Nextdoor in your CRM. Monitor which content gets results
Remember: Nextdoor rewards authentic community engagement over aggressive sales tactics.
Nextdoor works best as part of your complete digital marketing for roofers strategy. Here's how to connect it with your other marketing efforts:
Connect Nextdoor leads to your customer management system for better lead generation for roofers:
Use Zapier to automate lead capture
Track Nextdoor leads separately to measure results
Create special follow-up processes for Nextdoor customers
Make sure your business name, address, and phone number match exactly across:
Your website
Nextdoor profile
Google Business Profile
All online directories
Inconsistent information confuses customers and hurts your search rankings.
Share positive Nextdoor reviews on your website
Highlight "Neighborhood Favorite" status in all marketing
Create case studies from successful Nextdoor projects
Nextdoor shines during storm season:
Prepare content templates for emergency responses
Coordinate Nextdoor posts with website updates
Use hyperlocal targeting to reach affected neighborhoods quickly
Compare results across all marketing channels:
Cost per lead from each platform
Quality of leads from different sources
Which channels convert to actual customers
This data helps you invest marketing dollars where they work best for your roofing business. You'll know exactly how to get roofing leads most effectively.
Nextdoor gives roofing contractors something no other platform can: direct access to neighbors who trust each other's recommendations. This creates opportunities for free roofing leads and SEO for roofing companies.
The key is approaching it differently than traditional advertising. Focus on being helpful, building relationships, and earning trust. The best roofing leads will follow naturally.
Your Action Plan:
Claim and complete your Nextdoor business page today
Start posting helpful, community-focused content weekly
Ask satisfied customers to leave reviews
Test small paid ads to boost your reach
Track your results and optimize what works
Joe Hall Roofing's 300% increase in leads proves this strategy works. But success takes consistent effort and genuine community engagement.
Remember: Nextdoor isn't about being the loudest advertiser. It's about becoming the trusted roofer neighbors recommend to each other.
Start today, and watch your roofing business become the go-to choice in your neighborhoods.
About ResultCalls
ResultCalls helps roofing companies get more leads through smart digital marketing. We specialize in lead generation services for home services businesses and know the challenges you face. We can help you use strategies like Nextdoor effectively without having to buy roofing leads from expensive sources.
Whether you need help with your Nextdoor presence, connecting it to your other marketing, or improving your online reputation, we're here to help.
If you'd like to get pay per call roofing leads today, sign up for free with ResultCalls!
Hello everyone! My name is Alex and I write these blogs to help educate small business owners on different ways to grow their business. My goal is to make lead generation as easy as possible for you. After reading these blogs, I hope you leave with some actionable steps that will get you closer to growing your business :)
