So, you can’t seem to grow your plumbing business.
You’ve scoured the internet, looking for tips and tricks to get more leads but all you hear is the same advice everywhere from plumbing lead generation companies saying: “Have a nice website” or “Boost SEO”.
Well, I’m here to tell you that your competitors are doing the same exact thing.
So as a small plumbing business owner, how can you stand out from your competitors and actually get more qualified plumbing leads to call your business?
How to get more plumbing calls today:
Read till the end of the article to see a case study about a business owner who doubled his call volume within a week using the plumbing lead generation services outlined below.
Here is what I would do if I ran a small business and needed more qualified plumbing leads ASAP.
The people that need plumbing usually either have a plumber they know or go to Google and search “plumbers near me”. If your plumbing company doesn’t appear among the first three results, other plumbing contractors are likely capturing those potential customers. The first three results are known as the Google 3-pack which you can read about in this plumbing article.
So the question becomes “How do I rank first on Google?” and “How can I get exclusive plumbing leads?”
The answer lies in online reviews—specifically, customer reviews. Potential customers often decide on which plumbing company to call based on reviews like these:
*3/5 stars on Google: Skip
*4/5 stars on Google: Not bad, let’s see who else is out there
*4.5/5 stars on Google: Ooh this one.
And in a matter of seconds, they dial the number of the best-rated plumbing websites they find and order a job. Most people won’t scroll past the first few links, as search engine optimization studies show. According to fireandspark.com, “over 99% of searches only look at the first page of Google results”.
The best thing you can do for your plumbing business is to provide excellent customer service and ask for honest online reviews. This can significantly improve your online presence, especially in local search results, and attract more plumbing leads.
How to get a flood of plumbing reviews for free:
Email Software to automate and speed up the process:
Here is a high-level overview of all the steps mentioned above with scripts:
How to get 50-100 new Google Reviews in 5 days for your small business
You have now boosted your Google rating and online presence at a fraction of the cost of running paid online advertising.
So now you’ve got momentum and generated some plumbing leads, how can you supercharge your plumbing and home service business call volume?
Most marketers out there will charge you anywhere between $1,500 - $5,000 per month to run Facebook ads and call it a day. The problem with this is you don’t know what you’re paying for, it’s a hassle to set up, and the elephant in the room, it’s VERY expensive.
So what if there was a way to know exactly what you’re paying for, cost-effective, and you got to decide the budget? Too good to be true, right?
No, we call this Pay-Per-Call marketing. Pretty self-explanatory. Decide how many calls you want. Pay for the plumbing calls you get.
Pretty self-explanatory. Decide how many calls you want. Pay for the plumbing calls you get.
This is an amazing model for plumbing business owners who don’t have big marketing strategy budgets and are tired of being burnt by false promises from agencies.
Some places that offer pay-per-call marketing plumbing leads are:
Now before you roll your eyes and think “ I thought you said Facebook Ads are a hassle and they don’t work”, hear me out. Marketing efforts like this are worth it.
There are two ways to advertise your plumbing services on social media:
In the past 2 years, organic content has been taking over the internet by storm, with millions of small businesses using this “attention economy” to their advantage.
CMI writes that content marketing generates three times as many leads as traditional outbound marketing but costs 62% less.
Not only that but according to backlinko.com, Facebook has over 3 billion active monthly users.
Not leveraging this kind of opportunity would be insanity.
Facebook Content Strategy For Plumbers
1. Post one piece of content on Facebook per day.
This should be something related to plumbing. Anything educational, informative, or just interesting. A photo, video, or text. It can even be a tutorial on how to fix a leaky faucet.
The goal here is to capture attention and build a mini-personal brand, so that when someone needs a plumber they automatically think of your business.
By doing this, you build trust and authority in your industry, separating you from all the other plumbing businesses in your town.
2. Do this for 100 days straight
Be consistent, check what gets the most engagement, and always improve.
This is a very cost and time-effective way to get more plumbing leads than you know what to do with.
It should not take more than 1 hour per day to do this.
This is a long-term play but in the long run, you will thank me. As your audience grows, time will compound the leads that are calling your phone.
Nelson was stuck.
Not a single phone ringing, thousands of wasted dollars on ads, and pulling his hair out because of incompetent agencies. Growing his business, 911 Rooter and Plumbing, seemed like an insurmountable task.
With his back to the wall, as one last Hail Mary Nelson decided to try pay-per-call marketing. Little did he know that choosing to work with ResultCalls would be the best decision he ever made for his business.
Within two weeks after signing on with ResultCalls, Nelson’s call volume doubled, skyrocketing the amount of plumbing calls he was getting weekly.
The crickets in the office turned into ringing phones and he got to keep his hair because frustration turned into excitement.
That “insurmountable task” mentioned earlier was a distant memory.
But ResultCalls wasn’t done with their growth strategy.
After two months, Nelson’s call volume had gone up by 600%, completely changing the trajectory of his business.
The best part was that he only paid for the plumbing leads that were coming through, and not for empty promises made by greedy marketing agencies.
Check out what Nelson had to say after working with ResultCalls.
As you can see, there are plenty of ways to get more plumbing leads and grow your business. Being limited to running expensive ads or word-of-mouth is a thing of the past. Using the methods above, there doesn't have to be a limit to how many plumbing leads you are getting.
From free Google reviews to practical pay-per-call methods, when you know where to look for plumbing leads, growing your business becomes easy. The sky is the limit.
How will you grow your plumbing business today?
To learn more about how we have helped over 300 plumbing business owners generate thousands of plumbing calls for them, click here
Q. How to get plumbing jobs?
A.Online lead generation is the best way to get more plumbing work. There are many strategies you can use such as SEO, paid ads, or content creation to get more customers for your plumbing business.
Q. How much are plumbing leads?
A. Plumbing leads can be anywhere between $25 - $100. This depends on your geographic location as well as the platform you advertise on. Luckily, with pay-per-call pricing, you get to decide your budget and only pay for the leads that call!
Q. How to market my plumbing business?
A.Marketing a plumbing business takes some work. You’ll want to optimize your website with keywords, update your Google business listing with lots of great reviews, and possibly run paid ads.
Hello everyone! My name is Alex and I write these blogs to help educate small business owners on different ways to grow their business. My goal is to make lead generation as easy as possible for you. After reading these blogs, I hope you leave with some actionable steps that will get you closer to growing your business :)
