Want more kitchen and bathroom remodeling projects? You're not alone. After working with 352 remodeling businesses, we know the struggle.
Here's the problem: Most homeowners start their search online. When they type "kitchen remodeling near me" into Google, does your business show up? Studies show 90% of people use the internet to find local contractors. That's where your next customers are looking.
The good news? We've found 8 strategies that actually work. These methods help you get quality leads without breaking your marketing budget. You'll learn how to show up when customers search, create a website that converts visitors into calls, and build partnerships that send referrals your way.
Google Search Optimization for Remodeling
Targeted PPC Campaigns That Work
Build a Website That Gets Leads
Showcase Projects to Win Customers
Create Irresistible Consultation Offers
Stand Out From Your Competition
Build a Referral Network
Use Content Marketing for Leads
Google is where your potential customers start looking. You need to be there when they search. Your marketing strategies should focus on appearing in search results when homeowners need home improvement leads.
Google Local Service Ads put you at the top of search results. They show up before regular ads. Here's why they work for kitchen remodeling leads and bathroom remodeling leads:
You only pay when someone contacts you (pay per call model)
Costs range from $94 to $127 per lead
You get the "Google Guaranteed" badge
Customers trust verified businesses in real time
To succeed with these ads:
Complete your business profile fully
Get positive reviews regularly for your services business
Respond to inquiries fast
List all your remodeling services in your service area
SEO helps you show up without paying for each click. It takes time but saves money long-term. This home improvement advertising approach builds lasting results for growing your business.
Focus on these areas:
Create pages for each city you serve
Use keywords like "bathroom renovation" and "kitchen remodeling"
Make your website mobile-friendly
Get listed in local business directories
Target high-intent searches like "kitchen contractor near me"
The key is targeting people ready to hire, not those just browsing ideas. Focus your marketing efforts on high quality renovation leads who are actively searching for contractors.
Google Ads can get you leads fast when set up right. The average cost per lead is about $66 for home services. Home remodeling leads cost more but bring higher project values than other home services.
Start with these basics:
Target high-intent keywords like "kitchen renovation contractor"
Write ads that highlight your expertise
Add your phone number and location to ads
Only target areas you actually serve
Create separate landing pages for kitchens and bathrooms
Block DIY keywords to save money
Begin with manual bidding to control costs. Once you have data, let Google optimize for more leads. Most businesses see $2 back for every $1 spent on Google Ads, with successful campaigns seeing returns of 400% or higher.
Your website serves as a critical tool for how to get remodeling leads. Most homeowners will check your website before calling. A well-designed site converts visitors into home improvement leads.
Your site must have these essential website conversion elements:
Clean, professional design
Fast loading (under 3 seconds)
Click-to-call phone number
Before/after photo galleries
Customer reviews and testimonials
Easy contact forms
Mobile-friendly layout
Use clear calls-to-action throughout your site:
"Get Your Free Design Consultation"
"See Your Dream Kitchen"
"Start Your Remodeling Journey"
Show financing options prominently. Many homeowners need payment plans for big projects.
Organize your project gallery by room type and style. Include detailed descriptions of the work you did. High-quality photos make a huge difference.
Photos sell remodeling projects. Great visuals prove you can deliver amazing results. High quality project galleries are essential for bathroom remodeling leads and kitchen remodeling leads.
Follow these tips:
Clean spaces before photographing
Use natural light when possible
Take shots from multiple angles
Show close-ups of quality finishes
Capture before, during, and after shots
Keep editing style consistent
Before-and-after photos are your best sales tool. Use:
Side-by-side comparison sliders
Dedicated gallery pages
Social media posts showing transformations
Time-lapse videos of the process
Consider virtual tours for completed projects. They let potential customers walk through your work online. This builds trust and extends website visits.
Free consultations attract serious customers. But you need to qualify leads to avoid wasting time. Many lead generation companies offer home improvement leads for sale, but generating your own leads often works better.
Your consultation should include home improvement leads free of any upfront costs:
Free in-home estimate
Discussion of their specific needs
Initial design ideas
No obligation or pressure
Virtual options for busy homeowners
Ask these questions before scheduling:
What's your budget range?
When do you want to start?
Who makes the final decision?
Have you gotten other quotes?
What's your biggest priority?
This helps you focus on qualified prospects with realistic budgets and timelines. Quality lead generation services start with proper qualification of home renovation leads.
You need a clear reason why customers should choose you. What makes you different?
Focus on these areas:
Specialized expertise in certain styles
Exceptional customer service
Quality guarantees or warranties
Unique design-build process
Years of experience
Eco-friendly options
Against larger companies: Emphasize personal service and direct owner communication.
Against handymen: Highlight your expertise in full remodels and quality materials.
Build trust through transparency, proper licensing, and positive testimonials.
Referrals are some of the best leads you can get. Past customers and industry partners know quality prospects.
Work with:
Interior designers
Real estate agents
Architects
Appliance stores
Offer referral bonuses and attend industry events together.
Create a referral program:
Offer discounts on future work
Give gift cards for successful referrals
Provide rewards to both parties
Make the process simple
Referrals often cost less than advertising and convert better. They're often more valuable than home improvement leads for sale from lead generation companies.
Educational content attracts customers researching their projects. Position yourself as the expert they want to hire. Social media platforms help amplify your content and reach potential customers in your service area.
Write about:
Remodeling cost guides for your area
Step-by-step renovation processes
Design trends and material comparisons
Budgeting tips and timeline guides
Before-and-after project stories
Share your expertise through:
Blog posts optimized for search
Project photos and videos
Downloadable planning guides
Social media posts
Email newsletters
Content marketing takes time but builds long-term trust. It's one of the most sustainable ways to get quality leads. This approach generates home improvement leads free of ongoing advertising costs once established.
How much do remodeling leads cost?
Costs vary by source. Google Local Service Ads run $94-$127 per lead. Regular Google Ads average $66 for home services. Facebook leads cost about $24. SEO leads have the lowest long-term cost but need upfront investment.
What works best for high-end remodeling?
Focus on professional photography, luxury project galleries, and partnerships with interior designers. High-quality visuals matter most for expensive projects. Content about premium materials and custom design also attracts affluent customers.
How do I compete with big lead companies?
Emphasize unique strengths like personal service and direct owner communication. Show your flexibility and attention to detail. Build strong online reviews. Focus on a specific niche or style. Remember, referrals often beat purchased leads.
What's the best way to showcase bathroom projects?
Use high-quality before-and-after photos with detailed descriptions. Share on your website, Instagram, Pinterest, and Houzz. Include virtual tours when possible. Video walkthroughs work great for showing completed spaces.
Can I get leads without expensive advertising?
Yes. Optimize your Google Business Profile for local searches. Start a customer referral program. Create helpful content that answers common questions. Use social media to share your work. Partner with other local businesses. These methods take time but cost less than paid ads.
To get more pay per call remodeling leads today, sign up with ResultCalls for free!
Hello everyone! My name is Alex and I write these blogs to help educate small business owners on different ways to grow their business. My goal is to make lead generation as easy as possible for you. After reading these blogs, I hope you leave with some actionable steps that will get you closer to growing your business :)
