“Why is it so hard to get more leads for my business”? This is a question most small business owners ask themselves.
From plumbers to electricians to dog walkers, lead generation is by far the biggest bottleneck to growing your business. This article will tell you exactly how to get more electrician leads in the quickest and cheapest way possible. No hacks. No unnecessary details. Just pure practical advice. Stick around till the end to see the action steps you can take to start getting exclusive electrician leads today!
Follow the steps outlined below to get the maximum leads for your electrical business.
Step 1: Be Easy to Find 👀
Sounds obvious, but when people search for your electrical business on Google, your business needs to appear at the top of the results. This means investing in local SEO, ensuring your Google Business Profile is fully optimized with accurate information, and encouraging satisfied customers to leave positive reviews. The easier it is for potential clients to find and trust your business online, the more likely they are to reach out.
SEO for electricians
Now I know you’ve heard it a million times but there are many different ways to boost your SEO. Read about how to boost SEO for electricians in our other blog.
But the main idea is to have great reviews, use proper keywords, and have a professional-looking website. Just these three tips alone will get you ahead, without spending a dime.
Another great way to boost your online presence is by posting free content. Some of the most popular platforms include:
You can check out how to launch a successful content strategy to get more electrical leads here.
You are an expert in your field. Why not provide value and educate people on what electricians do and how they do it, while simultaneously building an online presence? It’s a win-win for generating electrician leads while proving value and most electricians out there simply don’t do this.
Small businesses with blogs get 126% more lead growth than small businesses without. (CMI)
Step 2: Email Marketing 📩
Launching a Successful Email Marketing Campaign
1. Collect your list. These are your exclusive electrician leads!
2. Choose how you will send out emails. There are automated software like Klaviyo and Lemlist that do most of the work for you.
If you have a big list I suggest using one of these tools.
If your electrician lead list is shorter (under 500 leads) you can easily send these out yourself.
3. Choose an objective and write your script. You want to create an evergreen script, meaning the email you send applies to ALL of your electrician leads.
Here are some free email templates for you to steal 🤫
4. Send the emails! Depending on your objective, you may either want to send two or three follow-up emails.
For example, if you’re running a Google review campaign, definitely send more than one email but don’t be annoying.
“Just checking if you saw my last email” is enough for a follow-up.
The first email should entail the bulk of what you want to inform them and the follow-ups are simply a way for them to see the first.
And that’s it! You’ve just tapped into a free source of getting extra brand exposure, possibly gotten some free Google reviews, or even generated some extra electrician job leads from past clients!
Now let’s move on to the next step.
Step 3: Facebook Ads
So I won’t waste your time by educating you on WHY Facebook ads work. The bottom line is, they do. 69% of U.S. adults use Facebook and the platform generated $131 billion in ad revenue in 2023.
Instead, let’s talk about how you can use this modern-day gold mine to grow your local business and get more qualified electrician leads today!
The 3 Parts of a Facebook Ad
1. Creative — image or video potential leads will see
2. Headline — a short question or call-to-action to encourage people to click the ad
3. Copy — the main block of text, selling your service with an amazing offer
You want to focus 99% of your attention on these three things. Example of a creative:
Example of a headline:
Example of copy:
⚠️The most important part of your Facebook ad is the OFFER ⚠️
What are you offering people? Why should they choose you over the electrician down the street? The offer should be stated in the creative as well as the copy.
Use your headline to invoke curiosity, your creativity to get them to stop scrolling, and copy to sell them. Here is a free resource to help you craft your offer: Offer Creation
Piece all of this together in the right way and you will have generated a lead. You can use a basic lead form feature on Facebook to capture emails, names, and phone numbers. It takes 5 minutes to set up.
Now that you have some context, here are the steps to running successful Facebook Ads:
1. Set up a business manager on Facebook
2. Set campaign objective as “Leads”
3. Determine your audience. I recommend broad but make sure you’re only advertising to your city if you’re a local electrician with one location.
4. Determine the budget (this is not financial advice). I recommend a $50 minimum daily spend.
Remember, this is an investment, if you don’t have this money yet, don’t run ads. Facebook needs to spend to figure out who your customers are.
5. Import your creative, headline, and copy. Have different variations and test different things. Running ads is like an experiment, and failure is necessary to see what works and what doesn’t.
6. Check metrics after 3–7 days and adjust. If you need a better understanding, check out this video on YouTube on how to properly run ads or this article for more details.
Step 4: Pay Per Call
Pay-per-call marketing is a way for you to only spend money on the electrical leads that call you. Instead of having to write emails or spend money on Facebook for results that are not guaranteed, this method allows for full control over how much you’re paying for every lead.
The best part about pay-per-call electrician leads is that you do none of the work, meaning your time is freed for doing the job you signed up for. Now you can forget about the business side of things and focus on being an electrician.
Pay-per-call marketing uses Google to get people who are already in need of your service to call the number listed under your business, generating electrician leads like clockwork.
How does pay per call work for electricians?
1. Google Ads are used to show up in front of potential leads.
2. Once the ad is clicked, the customer calls a number that connects directly to your business.
3. You or your team member is on the other end, ready to take the job.
Notice how the electrician lead is delivered to you on a silver platter?
This is what ResultCalls has been able to do for over 2,000 electricians, plumbers, and many other small businesses. Check out their success stories with small business owners.
Conclusion
Now you are equipped with a great set of tools for generating more electrician leads to your business.
No more worrying about when the next potential customer will call or how to get more website visibility. Generating electrician leads shouldn’t be hard and the steps mentioned above make it easier than ever to succeed.
At the end of the day, it’s up to you how many electrician leads you’ll get because it’s up to you to take action on the steps I’ve listed.
Remember: If nothing changes, nothing changes.
Action Steps
1. Read our articles about SEO for electricians and content marketing for electricians. Make sure you are doing everything listed to get electrician leads.
2. Compile a list of past customers, and come up with some educational emails to send a couple of times a week. Use our templates above to help brainstorm ideas.
3. Decide if you have the budget for Facebook Ads. If not, do the first two action steps first. If you do have a budget, watch some tutorials on how to set everything up.
4. If you don’t have a big marketing budget or much time on your hands, sign up for free for our Pay-Per-Call service to start getting exclusive electrician leads today!
FAQ
Q. How do electrical businesses get clients?
A. The most effective and popular method for electrical businesses to get clients is through SEO and paid advertising. Make sure your website is optimized, create engaging ads on Facebook, TikTok, or Google, and contact the leads right away.
Q. Where should electricians advertise?
A. As an electrician you should consider advertising using Facebook ads, Google PPC, and TikTok ads.
Q. How much do electrical leads cost?
A. Electrical leads can be between $20 to $100 per lead depending on the company and geographical location.
Hello everyone! My name is Alex and I write these blogs to help educate small business owners on different ways to grow their business. My goal is to make lead generation as easy as possible for you. After reading these blogs, I hope you leave with some actionable steps that will get you closer to growing your business :)
