Getting new solar customers costs too much. Your website gets visitors, but they leave without giving you their contact info. Sound familiar?
Here's the thing: most solar companies struggle with this exact problem. Traditional digital marketing approaches aren't working like they used to. Visitors browse your site, read about solar panels, then disappear. You're losing potential customers every single day.
But there's a better way. Interactive quizzes can change everything. They turn casual browsers into engaged prospects who actually want to talk to you. This is one of the most effective marketing strategies for generating leads in today's competitive market.
In this guide, you'll learn how to build a solar quiz that converts visitors into high quality leads. Plus, we'll show you real examples of companies getting amazing results with solar lead generation.
Why Solar Lead Generation Costs Are So High
How Solar Lead Generation Quizzes Transform Marketing
Best Types of Solar Lead Generation Quizzes
How to Design Your Solar Lead Quiz
Quiz Platforms and Tech Setup
Marketing Your Quiz for More Solar Leads
Following Up with Solar Quiz Leads
Measuring Your Solar Lead Generation Success
Real Solar Lead Generation Companies Winning with Quizzes
The solar industry has a big problem. Getting new customers costs way too much.
The numbers are pretty scary. Solar companies only convert 1.8% of website visitors into leads. Compare that to other industries that average 6.37%. That's a huge gap.
Here's what makes it worse. Most solar companies take 5+ days to respond to new leads. The average response time? 42 hours. But 78% of customers choose the first company that responds.
Think about that. You're losing 3 out of 4 potential customers just because you're too slow to respond.
Your website creates another challenge. Visitors come to learn about solar panels. They browse around for a few minutes. Then they leave without giving you their contact information.
Why does this happen? Your website probably doesn't help them understand if solar even works for their home. They have questions like:
Will solar panels work on my roof?
How much money could I actually save?
Is my house even suitable for solar?
Without answers, they just leave. That's money walking out the door. This is exactly how to get solar leads - by answering these critical questions upfront. The best way to get solar leads is to engage visitors when they're actively searching for solutions.
Interactive quizzes solve this problem perfectly. Instead of passive browsing, visitors actively engage with your content. This approach is revolutionizing how to generate leads for solar sales across the industry.
Studies demonstrate that interactive content grabs 81% more attention than static content. It also gets 52.6% more engagement. Plus, websites with interactive elements see 40% lower bounce rates.
But here's the best part. Regular lead magnets convert around 20-25% of visitors. Well-designed quizzes? They can hit 40-50% conversion rates. This makes them superior to many traditional lead generation services.
Quizzes work because they:
Turn boring browsing into fun participation
Give personalized results based on each person's situation
Teach prospects about their needs and options
Sort leads automatically for better follow-up
Provide real time engagement that keeps visitors on your site longer
For solar companies, this is huge. Quizzes help homeowners figure out if their property works for solar. That's the critical first step in your sales process. Whether you're targeting residential or commercial solar leads, quizzes help qualify prospects before you invest time in sales calls.
Different quiz types work for different goals. Here are the top three that convert best:
This quiz helps homeowners see if their property works for solar panels. It asks targeted questions about their home and energy needs.
Key questions cover:
Roof direction and shade levels
Property location for sunlight data
Current energy use patterns
Timeline and goals
This type works great for qualifying leads early. You'll know which prospects meet basic requirements before you waste time.
This tool shows prospects how much money they could save with solar. They enter info about their current electric bill and location. Then they get real savings estimates.
Good calculators include:
Monthly savings estimates using local utility rates
Payment breakdowns with financing options
Environmental impact (how much CO2 they'll reduce)
Local rebates and incentives
This approach gives you the best solar leads because people are already thinking about the financial benefits. It's much more effective than waiting for potential customers to find you through generic search results.
This quiz looks at current energy usage patterns. It identifies opportunities for savings through solar. You're not just generating a lead - you're showing your expertise.
The quiz covers things like:
Current appliances and energy habits
Peak usage times
Biggest energy waste areas
Best improvement opportunities
Creating a high-converting quiz takes careful planning. Here's how to do it right:
Before you write a single question, decide what you want. Are you going for high volume leads? Or do you want fewer but better-qualified prospects?
Your goal shapes everything else. High volume means easier questions and broader appeal. Better qualification means more detailed questions that filter out poor fits.
Your questions are the heart of your quiz. They need to be interesting, easy to understand, and relevant to solar potential.
Cover these key areas:
Roof Details:
Which direction does your roof face? (South is best, but east/west work too)
How much shade hits your roof during the day?
What's your roof made of and how old is it?
How much unshaded roof space do you have?
Energy Use:
What's your average monthly electric bill?
How many kilowatt-hours do you use per month?
When do you use the most electricity?
Location Info:
What's your zip code? (For sunlight and incentive data)
Who's your utility company?
Do you know about local solar rebates?
Personal Goals:
Why are you interested in solar? (Save money, help environment, energy independence)
When would you want to install panels?
How long do you plan to stay in this house?
Keep your quiz to 7-12 questions. Research indicates that this gets the best completion rates.
Each answer should get points based on solar potential. Add up the points to give an overall score.
Here's an example:
High Potential (80-100 points): "Great news! Your home has excellent solar potential. You could cut your electric bill significantly."
Medium Potential (50-79 points): "Your home has good solar potential. Let's talk about the best options for your situation."
Low Potential (Under 50 points): "Solar might be challenging for your home, but let's explore your options. Sometimes simple changes make a big difference."
Your quiz needs to look good and work smoothly:
Show progress so people know how much is left
Make it work perfectly on phones (much solar research occurs on mobile)
Use clean, simple design that matches your brand
Include your logo and company colors
You have a few options for collecting contact info:
Option 1: Require email before showing any results
Option 2: Show basic results, then ask for contact info for detailed report
Option 3: Show results, then offer something extra (like consultation) for contact info
Always tell people why you need their information. Something like "Enter your email to get your personalized solar report."
You need the right tools to build and manage your quiz. Here are the best options:
Involve.me offers solar-specific templates. They have ready-made "Solar Readiness Quiz" and "Solar Savings Calculator" templates. Plus they integrate with over 2,000 apps.
Marquiz specializes in lead generation quizzes. They use AI to help create quizzes and offer 13 different question types.
Other solid options: LeadQuizzes, Typeform, Outgrow, and Riddle.
When picking a platform, consider:
Your budget
How much you can customize
What integrates with your current tools
Mobile performance
Scoring capabilities
Connecting your quiz to a Customer Relationship Management system is crucial. Here's how it works:
Quiz captures lead info and responses
Data goes straight to your CRM automatically
Leads get assigned to sales reps
Follow-up sequences start based on quiz results
Solar-specific CRMs:
Sunbase Solar CRM (built for solar companies)
Shape Software (includes dialer and proposal tools)
General CRMs that work well:
HubSpot
Salesforce
Pipedrive
For super accurate results, consider integrating with Google's Solar API. This gives you access to:
Real rooftop dimensions and solar potential
Monthly sun exposure maps
Hour-by-hour shade data
This requires more technical work but makes your quiz much more accurate and valuable.
Building a great quiz is just the start. You need to drive traffic to it. This is where your broader marketing strategies come into play.
Make your quiz easy to find on your website:
Homepage: Add a big button saying "Discover Your Solar Potential" or "Is Your Home Solar-Ready? Take Our 2-Minute Quiz!"
Dedicated page: Create a special landing page explaining why people should take the quiz
Blog posts: Add quiz links in articles about solar costs or benefits
Exit pop-ups: Offer the quiz to visitors about to leave your site
This strategic placement helps you capture visitors who might otherwise leave without engaging. It's a key part of growing your business through better website conversion.
Optimize your quiz page for search engines:
Research keywords like:
"solar panel cost"
"are solar panels worth it"
"how many solar panels do I need"
"solar installation cost in [your city]"
Write compelling page titles and descriptions. Make sure your page loads fast and works on mobile. When people find you through search results, your quiz should be the first thing they see.
Don't just rely on your website:
Social Media:
Post about quiz benefits on Facebook and Instagram
Run targeted ads to homeowners in your area
Make results easy to share
Email Marketing:
Tell your existing list about the quiz
Include quiz promotion in newsletters
Target segments who might be interested
Paid Ads:
Run Google Ads for relevant keywords
Create compelling ad copy highlighting quiz value
Make sure the experience from ad to quiz is smooth
Getting the lead is just step one. Your follow-up determines if they become customers. This is where many home services companies lose potential business.
Speed matters more than anything. Remember, 78% of customers choose the first company that responds.
Do this right away:
Show a confirmation message after they submit
Send automated email with their results
For high-potential leads, notify your sales team immediately
This real time response sets you apart from competitors who take days to follow up. It's one of the most important factors in converting quiz participants into paying customers.
Design a series of emails based on their quiz results:
Email 1 (Right away): Send their results with personalized interpretation
Email 2 (2-3 days later): Educational content matched to their score level
Email 3 (5-7 days later): Customer success stories and testimonials
Email 4 (10-14 days later): Financial info like ROI and financing options
Email 5 (18-21 days later): Direct invitation for free consultation
Make sure your sales people can use quiz data effectively:
Give them access to all quiz responses
Create lead scoring based on answers
Train them to reference quiz results in conversations
Set up smooth handoff from marketing to sales
Track these key numbers to see how well your quiz works. This data helps you optimize your marketing efforts and improve results over time.
Completion Rate: Percentage who finish the whole quiz. Research suggests aiming for 60%+ by keeping it to 7-12 questions.
Lead Capture Rate: Percentage who give contact info. Good quizzes hit 40-50% conversion. This beats most traditional lead generation services by a wide margin.
Cost Per Lead: If using paid ads, divide ad spend by leads generated. Quiz leads should cost less than buying leads from other companies. Pay per call leads can cost $50-200+ each, while quiz leads often cost much less.
Lead-to-Customer Rate: How many quiz leads become customers vs. other lead sources
Sales Cycle Length: Do quiz leads buy faster than other prospects?
Customer Value: Are quiz customers more satisfied and valuable long-term?
Bounce Rate: Lower bounce rates mean your quiz engages visitors better
Time on Page: Longer engagement usually means higher interest
Traffic Sources: Know where your best quiz participants come from
Check these numbers monthly and adjust your quiz based on what you learn.
Here are real examples of solar companies getting great results. These case studies show how effective quizzes can be for generating leads and growing your business.
SunPower created a comprehensive quiz combining property evaluation with savings calculations. They ask about roof characteristics, energy usage, and homeowner goals. Then they provide detailed reports with savings estimates and system recommendations.
Their results:
3.5x higher conversion rate than regular contact forms
42% reduction in customer acquisition costs
67% of quiz completions became qualified leads
This shows how a well-designed quiz can produce high quality leads while reducing overall marketing costs. SunPower's approach demonstrates the best way to get solar leads through interactive content.
A mid-sized California company focused on mobile-optimized quizzes. They created a simple 5-question assessment that works perfectly on phones. Users get instant feedback on solar viability with clear next steps.
Their results:
62% completion rate (vs. 23% for their old contact form)
4.2x increase in mobile leads
28% of quiz leads installed solar within 6 months
A commercial solar company built an ROI calculator quiz for business owners. The tool includes tax incentives, depreciation benefits, and long-term savings based on business size and energy use.
Their results:
87% increase in qualified commercial leads
35% shorter sales cycles
Higher average deal sizes compared to other lead sources
A well-designed solar quiz is one of the best ways to turn website visitors into qualified leads. It provides immediate value while capturing contact information and demonstrating your expertise.
Here's how to get started:
Choose your quiz type based on your goals - basic readiness assessment, detailed savings calculator, or comprehensive energy evaluation.
Design carefully with attention to question flow, scoring, and user experience. Make sure it works perfectly on mobile devices.
Pick the right technology and integrate with your CRM for smooth lead management.
Promote everywhere - optimize for search, place strategically on your website, and use multiple marketing channels.
Follow up fast with immediate responses and personalized email sequences based on quiz results.
Measure and improve by tracking completion rates, lead quality, and conversion metrics.
The solar industry keeps growing, but competition grows too. Interactive quizzes give smart solar companies a real advantage in lead generation. They reduce customer acquisition costs while improving lead quality.
Ready to transform your website visitors into qualified solar leads? A customized solar quiz strategy could be exactly what your business needs to stand out from the competition and grow faster.
If you want to get pay per call solar leads, sign up for free with ResultCalls today!
Hello everyone! My name is Alex and I write these blogs to help educate small business owners on different ways to grow their business. My goal is to make lead generation as easy as possible for you. After reading these blogs, I hope you leave with some actionable steps that will get you closer to growing your business :)
